{"id":231195,"date":"2007-08-31T00:00:00","date_gmt":"2007-08-31T00:00:00","guid":{"rendered":""},"modified":"2007-08-31T00:00:00","modified_gmt":"2007-08-31T00:00:00","slug":"tradizione-e-logistica-un-tandem-necessario-al-territorio","status":"publish","type":"post","link":"https:\/\/www.varesenews.it\/2007\/08\/tradizione-e-logistica-un-tandem-necessario-al-territorio\/231195\/","title":{"rendered":"Tradizione e logistica, un tandem necessario al territorio"},"content":{"rendered":"

Nell\u2019ultimo numero di "Ls. Logistic<\/strong> Solution",<\/strong> supplemento della testata \u201cL\u2019ammonitore\u201d, \u00e8 stata pubblicata un\u2019indagine sulla logistica immobiliare. Nell\u2019editoriale\u00a0 <\/span>di\u00a0Luigi\u00a0 Pastore<\/a><\/strong>, consulente aziendale,\u00a0<\/span>si analizza il rapporto tra logistica, marketing e lo sviluppo del territorio. Un\u2019analisi interessante alla luce degli ultimi sviluppi del destino di Alitalia a Malpensa. I clienti di Alitalia Cargo, infatti, sceglierebbero altre compagnie se la compagnia di bandiera trasferisse a Fiumicino\u00a0rotte che gli operatori giudicano economicamente favorevoli. <\/span><\/p>\n

\n

Nel suo editoriale Pastore<\/strong> affronta il problema della strategia di un territorio e della confusione che viene fatta nella relazione tra marketing e promozione: la prima \u00e8 una strategia e la seconda \u00e8 una leva di quella strategia. Secondo l\u2019esperto, quando si parla\u00a0 <\/span>di attrattivit\u00e0 di un territorio, bisogna invece chiamare in causa concetti derivati dalla logistica integrata.\u00a0<\/span>\u00abL\u2019attrattivit\u00e0 \u00e8 condizionata dall\u2019accessibilit\u00e0 controllata e dal progetto che punta ad ottenere un\u2019integrazione delle infrastrutture locali all\u2019interno dei \u201ccanali di flusso\u201d, sia fisici che virtuali (porti, aeroporti, interporti, interconnessioni wimax)\u00bb.
<\/span>La logistica territoriale puo\u2019,\u00a0dunque,\u00a0 <\/span>integrare i flussi di commercio valorizzando, e non omologando, l\u2019identit\u00e0 di un territorio e la sua offerta. Naturalmente con la partecipazione attiva e coesa\u00a0di tutti i portatori di interesse.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Nell\u2019ultimo numero di “Ls. Logistic Solution” pubblicata un\u2019indagine sulla logistica immobiliare<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"acf":[],"yoast_head":"\nTradizione e logistica, un tandem necessario al territorio<\/title>\n<meta name=\"description\" content=\"Nell\u2019ultimo numero di "Ls. 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