{"id":2408269,"date":"2025-11-16T17:07:56","date_gmt":"2025-11-16T16:07:56","guid":{"rendered":"https:\/\/www.varesenews.it\/?p=2408269"},"modified":"2025-11-17T10:12:56","modified_gmt":"2025-11-17T09:12:56","slug":"corso-ai-per-piccole-strutture-ricettive","status":"publish","type":"post","link":"https:\/\/www.varesenews.it\/2025\/11\/corso-ai-per-piccole-strutture-ricettive\/2408269\/","title":{"rendered":"Corso AI per piccole strutture ricettive"},"content":{"rendered":"<p data-start=\"382\" data-end=\"631\"><strong data-start=\"382\" data-end=\"466\">Un\u2019opportunit\u00e0 concreta per B&amp;B, case vacanze, locazioni turistiche e foresterie<\/strong>: imparare a usare l\u2019Intelligenza Artificiale per migliorare la comunicazione, valorizzare la propria offerta e ridurre la dipendenza dai portali di intermediazione.<\/p>\n<p data-start=\"633\" data-end=\"867\">Il corso, organizzato da <strong data-start=\"658\" data-end=\"722\">BBVarese.it in collaborazione con Confcommercio Ascom Varese<\/strong>, si terr\u00e0 <strong data-start=\"733\" data-end=\"761\">gioved\u00ec 20 novembre 2025<\/strong>, dalle <strong data-start=\"769\" data-end=\"789\">10:00 alle 18:00<\/strong>, <strong data-start=\"791\" data-end=\"806\">in presenza<\/strong> e anche <strong data-start=\"815\" data-end=\"825\">online<\/strong>, con light lunch offerto ai partecipanti.<\/p>\n<h3 data-start=\"869\" data-end=\"889\">A chi si rivolge<\/h3>\n<p data-start=\"890\" data-end=\"1105\">\u00c8 pensato per chi gestisce piccole strutture e affronta ogni giorno problemi di tempo, concorrenza e competenze digitali limitate. Il linguaggio sar\u00e0 semplice, gli esempi pratici e legati alla vita reale degli host.<\/p>\n<h3 data-start=\"1107\" data-end=\"1125\">Cosa imparerai<\/h3>\n<p data-start=\"1126\" data-end=\"1242\">Durante il corso verranno mostrati strumenti pratici come <strong data-start=\"1184\" data-end=\"1215\">ChatGPT, Perplexity, Gemini<\/strong> e altri assistenti AI per:<\/p>\n<ul data-start=\"1243\" data-end=\"1640\">\n<li data-start=\"1243\" data-end=\"1322\">\n<p data-start=\"1245\" data-end=\"1322\">scrivere testi efficaci e creare immagini che aumentano la visibilit\u00e0 online;<\/p>\n<\/li>\n<li data-start=\"1323\" data-end=\"1380\">\n<p data-start=\"1325\" data-end=\"1380\">raccontare meglio la propria struttura e il territorio;<\/p>\n<\/li>\n<li data-start=\"1381\" data-end=\"1438\">\n<p data-start=\"1383\" data-end=\"1438\">gestire pi\u00f9 facilmente le comunicazioni con gli ospiti;<\/p>\n<\/li>\n<li data-start=\"1439\" data-end=\"1504\">\n<p data-start=\"1441\" data-end=\"1504\">creare contenuti per social, blog e newsletter in pochi minuti;<\/p>\n<\/li>\n<li data-start=\"1505\" data-end=\"1556\">\n<p data-start=\"1507\" data-end=\"1556\">rispondere alle recensioni con garbo e prontezza;<\/p>\n<\/li>\n<li data-start=\"1557\" data-end=\"1640\">\n<p data-start=\"1559\" data-end=\"1640\">attrarre ospiti in modo pi\u00f9 diretto, riducendo la dipendenza da Airbnb e Booking.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1642\" data-end=\"1658\">Il docente<\/h3>\n<p data-start=\"1659\" data-end=\"1946\"><strong data-start=\"1659\" data-end=\"1676\">Fulvio Julita<\/strong>, autore, formatore e consulente in marketing digitale, esperto di storytelling e AI. Da oltre trent\u2019anni affianca imprese e professionisti. Gestisce personalmente una casa vacanze sul Lago Maggiore, venduta anche tramite sito proprietario.<br data-start=\"1916\" data-end=\"1919\" \/>Ha pubblicato per Hoepli:<\/p>\n<ul data-start=\"1947\" data-end=\"2007\">\n<li data-start=\"1947\" data-end=\"1978\">\n<p data-start=\"1949\" data-end=\"1978\"><em data-start=\"1949\" data-end=\"1969\">Raccontarsi online<\/em> (2021)<\/p>\n<\/li>\n<li data-start=\"1979\" data-end=\"2007\">\n<p data-start=\"1981\" data-end=\"2007\"><em data-start=\"1981\" data-end=\"2000\">Scrivere con l\u2019AI<\/em> (2025)<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2009\" data-end=\"2037\">Interventi istituzionali<\/h3>\n<p data-start=\"2038\" data-end=\"2074\">Durante la giornata interverranno:<\/p>\n<ul data-start=\"2075\" data-end=\"2248\">\n<li data-start=\"2075\" data-end=\"2144\">\n<p data-start=\"2077\" data-end=\"2144\"><strong data-start=\"2077\" data-end=\"2094\">Anna Deligios<\/strong>, Segretario della Camera di Commercio di Varese<\/p>\n<\/li>\n<li data-start=\"2145\" data-end=\"2200\">\n<p data-start=\"2147\" data-end=\"2200\"><strong data-start=\"2147\" data-end=\"2164\">Ivana Perusin<\/strong>, Vicesindaco del Comune di Varese<\/p>\n<\/li>\n<li data-start=\"2201\" data-end=\"2248\">\n<p data-start=\"2203\" data-end=\"2248\"><strong data-start=\"2203\" data-end=\"2223\">Romana Dell\u2019Erba<\/strong>, Consigliera Regionale<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"2250\" data-end=\"2280\">Programma della giornata<\/h3>\n<p data-start=\"2281\" data-end=\"2451\"><strong data-start=\"2281\" data-end=\"2290\">10:00<\/strong> \u2013 Corso IA \u2013 prima parte<br data-start=\"2315\" data-end=\"2318\" \/><strong data-start=\"2318\" data-end=\"2327\">13:00<\/strong> \u2013 Light lunch<br data-start=\"2341\" data-end=\"2344\" \/><strong data-start=\"2344\" data-end=\"2353\">14:00<\/strong> \u2013 Corso IA \u2013 seconda parte<br data-start=\"2380\" data-end=\"2383\" \/><strong data-start=\"2383\" data-end=\"2392\">17:00<\/strong> \u2013 Q&amp;A: domande e risposte operative<br data-start=\"2428\" data-end=\"2431\" \/><strong data-start=\"2431\" data-end=\"2440\">18:00<\/strong> \u2013 Chiusura<\/p>\n<p data-start=\"2453\" data-end=\"2678\">Durante l\u2019evento sar\u00e0 distribuito materiale informativo della <strong data-start=\"2515\" data-end=\"2538\">Camera di Commercio<\/strong>, del <strong data-start=\"2544\" data-end=\"2564\">Comune di Varese<\/strong>, del <strong data-start=\"2570\" data-end=\"2577\">FAI<\/strong> e della <strong data-start=\"2586\" data-end=\"2607\">Regione Lombardia<\/strong>, compreso materiale multilingua fornito dall\u2019Info Point del capoluogo.<\/p>\n<h3 data-start=\"2680\" data-end=\"2696\">Iscrizioni<\/h3>\n<p data-start=\"2697\" data-end=\"2891\">Iscriviti compilando il modulo online:<br data-start=\"2735\" data-end=\"2738\" \/><a class=\"decorated-link\" href=\"https:\/\/forms.gle\/LFbSVMRiiMAosZ689\" target=\"_new\" rel=\"noopener\" data-start=\"2741\" data-end=\"2815\">https:\/\/forms.gle\/LFbSVMRiiMAosZ689<\/a><br data-start=\"2815\" data-end=\"2818\" \/>(Sul form trovi tutte le istruzioni per partecipare in presenza o online)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il corso, organizzato da BBVarese.it in collaborazione con Confcommercio Ascom Varese, si terr\u00e0 gioved\u00ec 20 novembre 2025<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,2],"tags":[186637,13566],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corso AI per piccole strutture ricettive<\/title>\n<meta name=\"description\" content=\"Il corso, organizzato da BBVarese.it in collaborazione con Confcommercio Ascom Varese, si terr\u00e0 gioved\u00ec 20 novembre 2025\" \/>\n<meta name=\"robots\" content=\"index, follow, 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