{"id":273963,"date":"2005-07-06T00:00:00","date_gmt":"2005-07-06T00:00:00","guid":{"rendered":""},"modified":"2005-07-06T00:00:00","modified_gmt":"2005-07-06T00:00:00","slug":"gli-iracheni-tornano-a-bere-coca-cola","status":"publish","type":"post","link":"https:\/\/www.varesenews.it\/2005\/07\/gli-iracheni-tornano-a-bere-coca-cola\/273963\/","title":{"rendered":"Gli iracheni tornano a bere coca cola"},"content":{"rendered":"

La bevanda pi\u00f9 famosa della Terra torna in Iraq dopo 40 anni di assenza<\/b>. <\/span>La multinazionale della bollicine infatti ha siglato una joint venture con due societ\u00e0 mediorientali: la turca \u201cEfes Sinai Investment\u201d che distribuir\u00e0 la bevanda sulle rive dell\u2019 Eufrate e la sussidiaria \u201cCoca Cola Bottling Company of Iraq FZCO\u201d che si occuper\u00e0 di imbottigliarla. <\/span><\/p>\n

\n

La Coca Cola in Iraq, era stata bandita nel lontano 1968<\/b> per volere della Lega Araba, che la incluse nella lista nera dei prodotti da boicottare<\/b>. La Coca Cola era accusata di intessere troppi rapporti commerciali con Israele<\/b>, che al tempo aveva gi\u00e0 combattuto ben tre guerre contro gli Arabi.<\/span><\/p>\n

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Ora, finalmente la Coca cola torner\u00e0 ad essere sorseggiata dagli iracheni che nel frattempo si dissetavano con bevande come la Mecca Cola<\/b>, la Zam Zam Cola<\/b> e la Arab Cola.\u00a0 <\/b><\/span>Il mercato della bevanda marrone si presenta molto succulento, dal momento che la Coca Cola \u00e8 considerata dal pensiero islamico e dalle leggi della Sharia una bibita \u201chalal\u201d <\/b>ovvero concessa dal momento che \u00e8 analcolica. Ma, riuscir\u00e0 un\u2019industria simbolo dell\u2019Occidente a prender piede in un paese dal passato e dal presente ambiguo e torturato?<\/span><\/p>\n

\n

Il ritiro della Coca Cola nel 1968 lasci\u00f2 campo libero all\u2019eterna concorrente: la Pepsi<\/b> e anche quando nel 1991 il boicottaggio della bevanda termin\u00f2, la guerra del Golfo e le sanzioni commerciali impedirono alla multinazionale di tornare in Iraq.<\/span><\/p>\n

\n

Insomma, il destino della Coca Cola sulle rive dell\u2019Eufrate resta tutto da vedere. Si pu\u00f2 credere che avr\u00e0 grande successo dal momento che pare che la gente ami le novit\u00e0, come si pu\u00f2 immaginare che la risposta musulmana<\/b> alla cultura dei marchi e dell\u2019industria occidentale non si faccia attendere.<\/span>\u00a0<\/span>Anche un’altra icona dell"american way<\/b> of life",<\/b> gli archi dorati di Mc Donald’s, sono stati declinati in salsa mediorientale. A Sulemayna, citt\u00e0 del Kurdistan iracheno, spiccano le vetrine illuminate di "Ma Donal".<\/b> Specialit\u00e0 dello chef? Kebab e hamburger<\/strong>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Siglata una joint venture tra due societ\u00e0 mediorientali e la multinazionale delle bollicine<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"acf":[],"yoast_head":"\nGli iracheni tornano a bere coca cola<\/title>\n<meta name=\"description\" content=\"Siglata una joint venture tra due societ\u00e0 mediorientali e la multinazionale delle bollicine\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.varesenews.it\/2005\/07\/gli-iracheni-tornano-a-bere-coca-cola\/273963\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gli iracheni tornano a bere coca cola\" \/>\n<meta property=\"og:description\" content=\"Siglata una 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