{"id":48868,"date":"2013-10-31T00:00:00","date_gmt":"2013-10-31T00:00:00","guid":{"rendered":""},"modified":"2013-10-31T00:00:00","modified_gmt":"2013-10-31T00:00:00","slug":"fifty-partners-to-save-the-bookshop-enabling-boragno-s-dream-to-continue","status":"publish","type":"post","link":"https:\/\/www.varesenews.it\/2013\/10\/fifty-partners-to-save-the-bookshop-enabling-boragno-s-dream-to-continue\/48868\/","title":{"rendered":"Fifty partners to save the bookshop, enabling Boragno\u2019s dream to continue"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www3.varesenews.it\/immagini_articoli\/201310\/libreria__boragno.jpg\" width=\"250\" height=\"204\" vspace=\"5\" hspace=\"5\" align=\"left\" alt=\"\" \/>&nbsp;<span style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;\">&ldquo;Once realised, even the craziest projects can seem a breeze,&rdquo; said a smiling <\/span><b style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;\">Francesca Boragno<\/b><span style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;\">, as she thought back to the months when her bookshop remained closed. Now that it is all about to start again, now that those tough months are behind her, now that a new company is ready to take over the historic bookshop in the heart of Busto, &ldquo;<\/span><b style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;\">that crazy idea turned out to be the right one<\/b><span style=\"font-family: Arial, sans-serif; font-size: 12pt; line-height: 115%;\">.&rdquo;<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:.0001pt\"><span lang=\"EN-GB\" style=\"font-size:12.0pt;line-height:115%;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;\">It was in March when a sign and a bare public notice <u>announced that the wooden front door of the bookshop yard would not be opening<\/u> for a long time, &ldquo;and during these months, a lot of ideas went through our heads.&rdquo; <b>There were also a lot of demonstrations of esteem and calls to start all over again<\/b>. &ldquo;The fact that someone wanted my bookshop, always gratified me,&rdquo; and for this reason, its fate continued on a double track. On the one hand, there were the negotiations with the person who wanted to take over the bookshop, and on the other, in silence, <b>a group of people, who intended not to let the project die, began to form<\/b>. Hence, the idea of ownership by the people.<o:p><\/o:p><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin-bottom:0cm;margin-bottom:.0001pt\"><span lang=\"EN-GB\" style=\"font-size:12.0pt;line-height:115%;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;\">Each partner has contributed &euro;5000, &ldquo;which isn&rsquo;t an excessive sum,&rdquo; and which will enable everyone to have a voice in the new business, to decide the bookshop&rsquo;s future. Of course, when the number of partners could be counted on the fingers, &ldquo;we were little worried, but today, we&rsquo;re ready to start again,&rdquo; <b>with already 30 people who have completed the bureaucratic procedures<\/b>. <b>&ldquo;And there are others who are about to do i<\/b>t.&rdquo; And if the shares still available are not allocated, the Boragno family will provide the missing sum.<o:p><\/o:p><\/span><\/p>\n<p><span lang=\"EN-GB\" style=\"font-size:12.0pt;line-height:115%;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;\nmso-fareast-font-family:Calibri;mso-fareast-theme-font:minor-latin;mso-ansi-language:\nEN-GB;mso-fareast-language:EN-US;mso-bidi-language:AR-SA\">&ldquo;I don&rsquo;t want to see the return of the bookshop as my personal victory,&rdquo; Francesca explained, &ldquo;<b>but as the result of the work we&rsquo;ve done over 3 generations<\/b>.&rdquo; It is this work that transformed the court at No. 4 in Via Milano into a genuine cultural centre, with displays, presentations and exhibitions. And now everything will be in the hands of the new partners. &ldquo;They&rsquo;re the ones who will decide what to do with the bookshop, how to transform it and make it competitive.&rdquo; Because it needs to be transformed. &ldquo;I myself was thinking of a lot of new things before the situation got so bad,&rdquo; Francesca explained, because &ldquo;<b>we have to stand up to the giants, and rethink the very idea of books<\/b>.&rdquo; The books never left the shelves. Since the shop windows were covered up, &ldquo;it was as though time had stopped still here inside.&rdquo; <b>But it will soon be up and running again. It all depends on the partners<\/b>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The forthcoming reopening of the shop is the \u201cresult of a crazy idea that turned out to be the right one.\u201d A group of partners are taking over the business, and it is they who will decide on how to transform the historic bookshop.<\/p>\n","protected":false},"author":10,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fifty partners to save the bookshop, enabling Boragno\u2019s dream to continue<\/title>\n<meta name=\"description\" content=\"The forthcoming reopening of the shop is the \u201cresult of a crazy idea that turned out to be the right one.\u201d A group of partners are taking over the business, and it is they who 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