{"id":515224,"date":"2016-05-05T15:55:29","date_gmt":"2016-05-05T13:55:29","guid":{"rendered":"http:\/\/www.varesenews.it\/?p=515224"},"modified":"2016-05-11T16:00:16","modified_gmt":"2016-05-11T14:00:16","slug":"startupper-faces","status":"publish","type":"post","link":"https:\/\/www.varesenews.it\/2016\/05\/startupper-faces\/515224\/","title":{"rendered":"Startupper faces"},"content":{"rendered":"<p><strong>Alessandro Cadoni,<\/strong> who is 26 years old and a former student of LIUC University, took a picture of the video presenting <strong>his testimony as a startupper, on the 25th anniversary of the University in Castellanza<\/strong>. His creation is called <strong>Friendz<\/strong>, a digital startup, which, in a year and a half, has provided work for 13 people (designers and developers), including the three founders. \u201cFriendz was created following an intuition I had while I was finishing my bachelor\u2019s degree in industrial engineering. After publishing a photo on Facebook, in which a product was accidentally shown, I thought I could sell this type of photo to well-known brands\u201d Alessandro explained.<\/p>\n<p><strong>A year later, Friendz can now count on 25,000 users<\/strong>; for 2016, the company foresees a turnover of \u20ac500,000 (in the first three months, it invoiced \u20ac200,000), <strong>it is valued at \u20ac1 million,<\/strong> and 10% is owned by a business angel, that is, a financial backer who put up part of the capital in the very early stage.<\/p>\n<p>\u201cThe greatest difficulty is gaining the trust of big companies because, in Italy, if you\u2019re 25 years old, you aren\u2019t a credible businessperson. Then, when they understand and see that we have skills and knowledge of the sector, they change their attitude,\u201d the young entrepreneur said.<\/p>\n<p>In contrast, the business founded by <strong>Nicola Cairone, 32<\/strong>, who is originally from <strong>Agrigento<\/strong> and a former engineering student at LIUC, is more traditional. \u201c<strong>Margarita Philosophica<\/strong> came out of a meeting of a number of friends with various skills: <strong>managerial, design and graphic.<\/strong> The background of the founders is fundamental for an innovative business. For example, I\u2019d worked for Dolce and Gabbana, where I acquired an all-round knowledge of the business of the sector. The fashion industry and the idea of being a businessman excite me,\u201d Nicola explained.<\/p>\n<p>Margarita Philosophica currently offers<strong> clothing products that are rigorously made in Italy, from the fabric to the packaging<\/strong>, it can count on a distribution network of about 10 shops and has a turnover which is still not very significant, given that it was founded only recently. \u201cThe most critical aspect is gaining the trust of potential clients who ask you for a load of guarantees, even though you\u2019re at the beginning. In any case, the feedback we\u2019ve had has been more than encouraging. Our challenge today is to establish a partnership with showrooms of international calibre, which will be the real springboards for new brands,\u201d Nicola said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alessandro and Nicola graduated in industrial engineering at LIUC, and founded two new businesses. \u201cThe biggest problem is gaining the market\u2019s trust.\u201d<\/p>\n","protected":false},"author":1026,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44,1],"tags":[176],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Startupper faces<\/title>\n<meta name=\"description\" content=\"Alessandro and Nicola graduated in industrial engineering at LIUC, and founded two new businesses. \u201cThe biggest problem is gaining the market\u2019s trust.\u201d\" \/>\n<meta name=\"robots\" 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