BTicino and the Internet of things, worldwide launch in Las Vegas

BTicino participates for the first time with its own exhibition space in the stand of Legrand Group at CES 2017 (Consumer Electronics Show), held in Las Vegas from 5th to 8th January next year. The event, unique in its genre, has been chosen to present at the worldwide level , among other innovations, the Eliot programme, the new connected videophone Classe300X13E and its app "Door entry".


CES in Las Vegas is, in fact, the most important international event for the consumer electronics industry and for three years now, the reference point for knowing the trends and offerings of major players in all sectors of the Internet of Things.

“We decided to present the first product of the Eliot programme at CES because Las Vegas is the ideal showcase to give a global dimension to this range, which presents itself as innovative both for the video entry system market and for the connected devices,” commented Franco Villani, Managing Director of BTicino.

“Class X 300 immediately achieved significant success in Italy and in Europe,” said Villani, “so there are good prospects for sales growth in other areas of the world where the Legrand Group is present and has a leadership position in the Smart Home.”

The videophone connects to the home network, thanks to the integrated Wi-Fi connection, and the dedicated app ‘Door entry’ handles via smartphone the video calls. In fact it allows you to view on the device the image of who’s at the door, it allows you to answer, open the gate, activate an optional camera or simply operate the garden lights.

“BTicino has chosen to enter the IoT market because with the connection to the network of our products we guarantee the added value in terms of functionality, information, and interaction,” explained Franco Villani. “In 2015 BTicino and the Legrand Group have earned with IoT products a turnover of 300 million euro, and by 2020 we expect a double-digit annual growth.”

“In the coming years,” said the managing director, “we will continue to invest in this sector, which we consider strategic, gradually increasing the supply of the Eliot programme. For Italy, the appointment is already fixed in the first months of 2017, when we will launch a series of new objects intended to enrich our offer for the connected home.”

The IoT phenomenon is growing, it is estimated that the worldwide market of the Internet of Things equal to 655 billion dollars in 2015, by 2025 will grow by almost 20 times. A market that, according to data of the Digital Innovation Observatories of the School of Management of Politecnico di Milano, can be evaluated 2 billion euros in our country and it is growing, among others, in the context of smarthome.

Pubblicato il 07 dicembre 2016
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